How Fast Is Your WordPress Website?
In today’s world where we can speak to someone on the other side of the globe at the speed of light… have you asked yourself, “Why is my website so slow?”
Since the dawn of the database driven website, there have been many people scratching their heads, searching for answers to this mind boggling question.
Google Says that Site Speed is Important
Google Says: “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.”
Many people know this, but for those that don’t, I will bring some of the unanswered questions to light.
Since the static HTML website doesn’t seem to adversely affect website load speed and, without getting too deep into the “why” many websites load slowly, today’s article will be solely about two performance robbing conditions that can contribute to the slow loading website epidemic.
- WordPress Websites – Too Many Bells and Whistles on the CMS-Based Site
- Overloaded Servers – Too Many Sites on One Server
WordPress – The Choice of 74 Million+ Websites!
For those not familiar with the WordPress CMS (Content Management System), it is one of the most user-friendly, free open-source, website platforms that is available to anybody today.
A ‘Content Management System’ “is a web application designed to make it easy for non-technical users to add, edit and manage a website.”
With WordPress being the choice of 74 million+ users, it is considered one of the easiest to use platforms available. But also the one that can get you in trouble fast, causing an increase in your website loading times.
Let me explain… WordPress is a website platform that allows the everyday person to own their own piece of cyberspace, to include, at their disposal, a record 26,000+ FREE plugins to spruce up and bring their website to life.
In its Core state, WordPress is a well optimized, lightning-fast platform.
But, when a person begins adding many of the available plugins, dynamic widgets or other add-ons to their site, it will require additional, behind the scenes, server calls.
Now, considering that too many of these plugins can cause your site to bog down, a great place to start the optimization procedure to gain faster/better performance from your WordPress-based website is to remove the unnecessary plugins and make sure your images are optimized for the web.
Of course, you can optimize your site to the hilt, but there is another reason that you can have slow loading web pages, which is Unfortunately, COMPLETELY OUT of YOUR CONTROL.
TOO MANY Website’s Crammed Onto a Server
Have you wondered why big corporate websites load quickly in your browser?
The majority of these big companies are on a dedicated server, plus they most likely have a team of experts to manage the server and optimize their site for fast loading speeds.
Like a home computer that has slowed down over time due to all the photos, programs, applications, etc., that a person has loaded onto it, a server with 1000’s of websites on it will take longer to access the information.
IN a NUTSHELL… the MORE a hosting company loads a server with web sites, photos, databases, scripts and applications, the slower it will perform.
Servers with a large quantity of sites on it will also cause traffic bottlenecks during peak times – similar to rush hour traffic trying to enter a highway; bottlenecks happen when 1000’s of people are trying to access the 1000’s of web sites on the server, ALL at the same time.
How Many Sites are on the Same Server with YOU?
If you decide leasing your own dedicated server is in your best interest, then be prepared to open your wallet and fork out roughly $240 to $1400+ per month (depending on the server’s speed, its capacity and the hosting company you use).
Plus, you will need to manage it yourself WITHOUT any technical support, or pay the additional fees to have someone manage it for you.
Why Not a VPS (Virtual Private Server)?
For $45 per month you can lease your own VPS? This isn’t bad if you don’t mind managing it yourself (with limited technical support)!
But, you need to know that you will be leasing a server partition space ONLY. And, the server that houses your VPS space can still host many 100’s to 1000’s of web sites, ALL on the same server.
Test Your Site for Speed and Bottlenecks
If you would like to find out how many server request’s (phone calls) your page is making (which will include plugin and widget scripting, images, etc, that are installed on your site), plus the loading time of your particular page and what might be slowing it down, run a site speed analysis test with PingDom!
Pingdom is a fantastic, free tool for checking your website’s speed. It will also give you a performance grade. Give it a try and see how fast your website loads.
Closing Comments About Improving Your Site Speed
Since website speed is a critical ranking factor in the Google algorithm, and everybody wants to stay in the good graces of Google, you will need to get rid of all the excess baggage on your site that is not vitally important to your readers and your business. THEN, consider making a move to a faster hosting service.
The faster your website loads, the more attention you will receive from the search engines and your visitors.